Support Small Businesses and Champion Diversity

by Mandy True, Operations Specialist

As November unfolds and the holiday season approaches, it is the perfect time to reflect on the value of supporting small businesses in our communities, particularly those owned by women, minorities, and Black entrepreneurs. Beyond the charm and uniqueness that local shops bring, these businesses often face systemic challenges that require our collective effort to overcome. This month, I want to share a personal perspective on why this is so important.

Running a small business myself, I understand firsthand the challenges and triumphs that come with it. My family and I have poured our heart and soul into this business, facing not only the usual hurdles of entrepreneurship but also the added challenges of biases and discrimination. This experience has profoundly shaped our view on the importance of diversity, equity, and inclusion in business.

Supporting small businesses is not just about economic transactions; it’s about championing DEI. By actively choosing to shop women-owned, minority-owned, and Black-owned businesses is more than a gesture of goodwill—it is a vital step toward creating a more equitable economic landscape. These businesses bring invaluable perspectives and enrich our communities with their distinct contributions.

For many of us in the small business community, confronting prejudice and bigotry is not just theoretical; it’s a reality that impacts our daily lives and opportunities. Supporting them is more than a financial transaction; it is a step toward a more equitable economy.

Here’s how we can make a difference and meaningful impact:

1. Choose Diverse Businesses: Make a conscious effort to shop from and support businesses, restaurants and shops owned by women, minorities, and Black entrepreneurs. Your patronage helps level the playing field and supports those who are often underrepresented.

2. Stand Against Discrimination: Speak out against prejudice and bigotry when you encounter it. This can be as simple as addressing microaggressions or supporting policies that combat discrimination. When you notice inequality or discrimination, speak up or support initiatives that address these issues.

3. Share Your Support: Use your social media platforms to highlight and recommend diverse businesses. Share your positive experiences with these businesses and encourage others to do the same. Your endorsements can help amplify their reach, foster greater community support, and provide them with much-needed visibility.

4. Educate and Advocate: Take the time to educate yourself about the challenges faced by these business owners. Attend events, workshops, or networking opportunities hosted by these businesses. Understanding their experiences can deepen your commitment to supporting them. Your awareness and advocacy can drive meaningful change and support.

5. Foster Inclusivity: Support initiatives and organizations working toward greater inclusion in business. Engage with organizations working toward these goals and support their efforts. Engaging with these efforts helps build a more inclusive community for everyone.

By making these intentional choices, we not only support small businesses but also contribute to a more just, vibrant, and inclusive society. This November let us work to embrace the opportunity to uplift and empower diverse small businesses, and in doing so, support a more equitable future for all.